Every year, parents everywhere are in search of ways to occupy their kids Summer months. Sainsbury’s wanted to connect with this demographic by offering something meaningful and that would also support their ethos of ‘Live Well For Less’.
Working with Sainsbury’s and Creative Capital, we created a vibrant online hub where activity ideas are released weekly in conjunction with a purchasable book. Users could filter the activities, explore them, collect them and suggest their own to share.
The fun and cross-platform hub felt alive with content, and engaged with it’s audience throughout the Summer months by always providing a reason for them to return week after week. By the Summer’s end, the hub had approx. 82,000 hits.