Global Segmentation 3 campaign

Nokia’s global consumer research is a vital area of knowledge that drives product evolution and company direction at multiple levels. However, its depth, volume and variety can make it hard to distribute globally and for its work force to engage with meaningfully.


We devised an internal strategy that brought all the messages under a clear, coherent and inviting brand. The campaign extended to intranet sites, mobile, printed collateral, mini-games and e-learning assets that were consistent and very accessible.


The campaign created a substantial impact for its global audience and resulted in a record breaking level of engagement and campaign activity. Further items were commissioned including additional digital assets and a series of reference books.