Yoko Ono, Into The Light
Stretch / Serpentine Gallery, London

Develop two interactive photo terminal exhibition centerpieces that invite visitors of the exhibition to submit their smile to the large format video wall in the space. Smiles submitted at the terminal will also be broadcast via Twitter and Flickr. The user journey should be simple and provide immediate results.


A custom application and Content Management System was developed. The application enables photographs to be taken with the minimum of effort from the user. The CMS enables admin staff to remotely moderate the photos and decide which photos are pushed to Twitter and Flickr.


During the three-month exhibition almost 20 thousand visitors uploaded their smiles onto the system. It proved a very popular and highly interactive element of the exhibition.