Augmented Reality enhances your surroundings. It enables new ways of thinking, seeing, engaging and communicating.
Every campaign has its own distinct set of delivery ambitions, target audience and conversion goals. The digital content is driven by these. Below is a breakdown of the different types of digital content that can be integrated in an AR campaign.
3D objects can be presented, rotated, exploded and explored, whether it be a fully animated dancing penguin or an intricate architect’s model.
Whether a full screen HD movie trailer or an embedded ‘blue-screened’ exclusive gig. Video content is versatile and affective. Videos can be episodic and change through time or location.
Whether a simple caption explaining a component part of a 3D object or an exclusive read of the first three chapters of a new book release. Text content is editable and lightweight.
User generated image galleries develop participation, interaction and sharing. Galleries can be attached to any trigger point such as a billboard or a location.
Interactive games can be attached to trigger points using the ‘real-world’ video view as a back-drop. Games are immersive, competitive and social. They encourage users to interact fully with your brand
Special offers, book previews, exclusive content, movie trailers, interactive toys… the list is endless, but all drive your brand into the hands of the user.
Key to any digital campaign. Drive interaction and engagement through user generated content. Integrate with existing social networking sites to break into new audiences.
Augmented Reality relies on trigger points in the ‘real world’. These activate digital content within the app. The app scans its surroundings for trigger points and reacts when one is discovered. Below are a list of trigger points.
Images of any size can be used as trigger points. As well as using the image as a whole, specific areas within a single image can be set with different trigger points.
Objects of any size can be used as trigger points. From domestic products to entire buildings. View use case.
The location of the device (user) can be used as a trigger point. Therefore location specific and contextual content can be delivered to the user such as special offers and incentives. View use case.
Traditional AR ‘black’ framed tags or images can be used as trigger points, ranging from the very small to the very large. View use case.
Attach digital assets to the user’s face and head through facial tracking. Any object can be anchored to the user from sunglasses or hats to red noses or masks. View use case.
The time can be used as a trigger point. Certain content is delivered to the user at certain times of the day, month or year. View use case.