Concept for an AR point of sale collateral for Sony Electronics. The solution should provide the user with rapid product demos and quick links to the online store for more details and purchase. The solution should also promote key brand pillars and ATL media.
On visiting the campaign website and activating the AR content, a 3D object is presented. The object's facets present key products, ATL video content and lifestyle imagery. Selecting a product presents a 3D model with a direct link to the online store.