Children’s action game PlayStation Move Heroes is played using Sony’s ‘Move’ motion controller. It features 6 beloved characters from the PlayStation universe and a marketing tool was required to convey all this in an engaging way with wow factor.
We devised a media kit game that could be played on two levels. The first is a top trumps style card game that features all the heroes and villains, and the second is activated by placing each card in front of a web cam to release collectable AR character content.
The design resulted in a successful and innovative approach that marries physical with digital play. Following impressive responses and huge press exposure, we hope to add further features such as animation, character behaviour and audio to the game sequel.