Develop an iPad application that recognises a series of EE Management portrait photographs. When recognised, the app will present a video sequence of the respective member of the management team describing their role. The user must collect 11 videos to complete the game. The app will be used in EE Academies across the UK.
We developed a native iPad application with a fully integrated image recognition engine. The app is programmed to recognise 11 images. Each image was optimised to maximise tracking and stability by the app. Users must view each video in its entirety before the video is collected. The number of remaining to collect is displayed.
Feedback from users has been very positive. The solution is proving to be a very popular way in which to engage users through lightweight gamification of content. The application is available to UK teams via a password protected, web based direct to device download.